american apparel visual merchandising

American Apparel are known for their risqué ad campaigns but this week they have shocked the public once again with their new mannequins. The New York store unveiled the new look on Thursday, mannequins with pubic hair. 

“American Apparel has always been a company that celebrates natural beauty,” the retailer’s visual merchandiser, Dee Myles, told Styleite.

American Apparel have a history of stunts like this, their campaigns usually involve scantily clad women, which the press always pick up on. It could be that the brand are trying to step away from the 'perfect' image of mannequins or it could be another publicity stunt. Either way they have the public talking.